There is a reason why Google comes under the top search engines. It provides many free tools to its users to improve performance. Merely creating content and blindly optimizing your website will take you nowhere in the long run. There are many tools that help you in achieving your goals in a hassle-free manner. Some of them cost way too much money, and others are entirely free of cost. People often think of the hidden costs involved in the free tools but not with the one listed here. They are completely free and user-friendly. What are those tools, and how can they benefit your website? Today we will cover some of the most important free tools offered by Google. Let’s start with Google Search Console.
What Is Google Search Console?
To keep ranking higher in Google, you need to optimize your website from time to time. As we all know that Google is the topmost search engine, and each and every website tries its best to make it to page one of SERPs. Even if you made it to page one, how do you maintain your ranking? That’s where google search console comes in the picture. It is one of the most straightforward tools Google offers to its users.
It keeps a proper check on each and every aspect of your website. You can easily ensure your content is accessible to the users and protect your website from spam and errors if you haven’t used this tool yet, its time to get started.
All you need to do is head to Google Search Console, type your website URL, verify it, and get started. Once you open the dashboard, you will come across everything you need to improve your site’s performance. You will gain valuable data about your site traffic, errors, indexed links, etc. You might be unaware of what’s stopping your site from higher ranking, but with this tool, you will easily find out.
This is a fantastic service offered by google free of cost. No need to pay any extra money, all you need to do is get started.
Firstly, you can find each and every relevant data regarding keywords, including clicks, impressions, positioning, etc. Once you get an idea about the performance of your pages, making changes becomes much easier. Here are some of the top benefits of using this tool.
Get Rid Of Errors
Due to some minor errors, Google crawlers find it difficult to crawl your content. This tool gives you all the information regarding the errors in order to correct them. This improves your chances of being indexed. Once you fix the errors, the crawlers will quickly get access to all the pages of your website.
Helps You In Identifying The Right Keywords
It gives you an insight into the queries people usually type that your content ranks for. You also get information about the clicks. In this manner, you can quickly identify which keywords are helping you in reaching your target audience. Eliminate the ones that make the task any more laborious.
As discussed above, it will help you in identifying errors, thereby making indexing much easier. You need to assure Google can easily find you out, and this tool will do the needful. You will be free from any issues that could stop your site from generating traffic.
Also, you will get information about the sites linking back to your website. Having complete information about your site can help you in identifying the growth prospects. You will not only be aware of the pages being indexed by Google but also the ones being removed.
You will get a better idea of the improvements you need to make.
Beneficial For Every User
You do not have to be a professional for using this tool. It is useful for each and every person with a website. As a website owner, you need to optimize your website in order to improve traffic generation. Even if you are in online marketing, this tool will help you in making the tasks much easier. Overall newbies and advanced are both equally benefited by this tool.
Submit A Sitemap For Indexing
Sitemap acts as a map for the crawlers to crawl all the important pages of your website. If you let them do the same on their own, they might end up missing some important page. In order to avoid that from happening, you can submit a sitemap through google search console. This will make the task easier for the crawlers.
Get Information About Your Visitors
As a website owner, it is essential for you to have information about the people visiting your website. This tool will help you in obtaining information regarding the location of your visitors. Other than the location, you will also be aware of the device they use to access your website. These small details can help you target the right audience. Also, make sure your website is mobile-friendly and convenient for your visitors.
Information Regarding Broken Links
Broken links can spoil your website’s location in front of your visitors as well as search engines. This tool also keeps you updated about the broken links. Along with that, you will get updated information on the backlinks in order to ensure the right links are pointing to your website.
The Bottom Line
Google Search Console is a great tool that can help you in optimizing your website. Get hold of this free tool provided by Google and make the most of it. It will help you in ranking higher consistently and achieve your goals.